Focal Alchemy: Real Estate, Raw and Unfiltered.

I’m Ren, real estate strategist, operations nerd, and the one they call when the property hits the fan.

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After decades inside the guts of SFR, multifamily, BTR, and STR portfolios, I ditched the polished consulting speak to build a space where real estate talk gets real. No buzzwords. No guru nonsense. Just unfiltered insight from someone who’s scoped thousands of homes, scaled national ops, and helped companies make millions, all while calling out the BS along the way.

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This blog is my tell-it-like-it-is corner of the internet. It’s for landlords, operators, investors, and anyone who wants to skip the dog and pony show and get to what actually works.

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You won’t find tired tips or recycled advice here. Just sharp takes, global trends, and field-tested lessons, straight from someone who's lived it.

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And hey, if what I say ruffles your feathers…tough. I'm Gen X. We drank from the hose, survived dial-up, and say what we mean.